Vol 2 Issue 4 Oct-Dec 2024

Author Name:Pratikshya Parashar Date: 10-11-2024 Assam representation India Assam serves as an intersection for several cultures languages and quite an influentialpolitical power, and all of that is yet to find a full and absolute recognition in the country. Theinhabitants of the beautiful state of Assam are a blend of many racial lines, including Aryan,Indo-Iranian, Indo-Burmese, […]

Author Name:Ridha Goel Date: 25-10-2024 Digital Public Relations SMEs Businesses with sales, assets, or worker numbers below a certain threshold are referred to as”small and medium-sized enterprises” (SMEs). A few public legislatures put a high worth onlittle and medium-sized organizations (otherwise called SMEs) because of the extensive impactthese organizations have on the economy and the

Author Name:Tamanna Siwach Date: 15-10-2024 Gender Influence Consumer Buying Decision Researchers and marketers have been curious about gender’s influence on family purchasingdecisions for a very long time. Consumer behavior and marketing strategies are impacted bythis complex and multidimensional subject. The kinds of things that families buy are influencedby gender as well. Clothing, food, and household

Author Name:Nupur Gupta Date: 04-10-2024 Influencer marketing & country of origin It is crucial to comprehend how the country of origin affects consumers’ buying intentions as the worldgets more globalised and items come from all over the world. In order to establish a brand’s imageacross four dimensions of perceived value, this study examines the role