Vol 2 Issue 4 Oct-Dec 2024

Author Name:Pratikshya Parashar Date: 10-11-2024 Assam serves as an intersection for several cultures languages and quite an influentialpolitical power, and all of that is yet to find a full and absolute recognition in the country. Theinhabitants of the beautiful state of Assam are a blend of many racial lines, including Aryan,Indo-Iranian, Indo-Burmese, and Mongoloid. All […]

Author Name:Ridha Goel Date: 25-10-2024 Businesses with sales, assets, or worker numbers below a certain threshold are referred to as”small and medium-sized enterprises” (SMEs). A few public legislatures put a high worth onlittle and medium-sized organizations (otherwise called SMEs) because of the extensive impactthese organizations have on the economy and the quantity of laborers they

Author Name:Tamanna Siwach Date: 15-10-2024 Researchers and marketers have been curious about gender’s influence on family purchasingdecisions for a very long time. Consumer behavior and marketing strategies are impacted bythis complex and multidimensional subject. The kinds of things that families buy are influencedby gender as well. Clothing, food, and household goods are typical purchases made

Author Name:Nupur Gupta Date: 04-10-2024 It is crucial to comprehend how the country of origin affects consumers’ buying intentions as the worldgets more globalised and items come from all over the world. In order to establish a brand’s imageacross four dimensions of perceived value, this study examines the role of influencer marketing fromthe point of