Author Name: Sneha Rai Date: 28-02-2024
Television advertisements wield considerable influence in shaping societal perceptions, oftenreflecting and perpetuating gender stereotypes. This comparative study examines the portrayal ofgender stereotypes in television advertisements across diverse cultural contexts. Through contentanalysis and audience perception surveys, the research explores the prevalence, nature, and culturalinfluences on gender representations in advertising. By analyzing advertisements from variousregions, this study aims to identify similarities and differences in gender portrayals, shedding lighton the nuanced intersection of culture and advertising. The findings contribute to academicdiscourse on media representation and offer insights for promoting more inclusive and diverseportrayals of gender in advertising practices. This research endeavors to foster awareness anddialogue toward creating advertising environments that align with principles of gender equalityand social responsibility.This research also focuses on a comparative case study in the advertisement of wheel detergentwhere both male and females play their roles in advertisements and in another advertisement ofthe car where the male is in the lead role and the other hand female is in the supporting role whichmakes the advertisement more creative and attractive.
