Articles

Employment Opportunities with the Rise of Social Media

Author Name: Mahima Rastogi Date: 20-11-2024 Social media has emerged as a powerful tool for businesses to reach out to their customers andaudiences, creating new employment opportunities in the process. This research paper exploresthe relationship between social media and employment, investigating the ways in which socialmedia has affected job creation and the types of skills […]

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Representation of Assam in India through Language, Culture and Politics

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Author Name:Pratikshya Parashar Date: 10-11-2024 Assam representation India Assam serves as an intersection for several cultures languages and quite an influentialpolitical power, and all of that is yet to find a full and absolute recognition in the country. Theinhabitants of the beautiful state of Assam are a blend of many racial lines, including Aryan,Indo-Iranian, Indo-Burmese,

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Impact of Online Advertising on buying behaviour of the Youth

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Author Name:Ridha Goel Date: 25-10-2024 Digital Public Relations SMEs Businesses with sales, assets, or worker numbers below a certain threshold are referred to as”small and medium-sized enterprises” (SMEs). A few public legislatures put a high worth onlittle and medium-sized organizations (otherwise called SMEs) because of the extensive impactthese organizations have on the economy and the

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Effects of Gender on a Family Buying Decision

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Author Name:Tamanna Siwach Date: 15-10-2024 Gender Influence Consumer Buying Decision Researchers and marketers have been curious about gender’s influence on family purchasingdecisions for a very long time. Consumer behavior and marketing strategies are impacted bythis complex and multidimensional subject. The kinds of things that families buy are influencedby gender as well. Clothing, food, and household

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Influencer Marketing for Brand Image Building: Special Focus on Country-of-Origin Image

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Author Name:Nupur Gupta Date: 04-10-2024 Influencer marketing & country of origin It is crucial to comprehend how the country of origin affects consumers’ buying intentions as the worldgets more globalised and items come from all over the world. In order to establish a brand’s imageacross four dimensions of perceived value, this study examines the role

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Assessing the Effectiveness of Artificial Intelligence on Corporate Social Responsibility in India

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Author Name:Eshaana Prakash Shrivastava Date: 28-02-2025 AI and Corporate Social Responsibility in India In the very near future, digital technologies like artificial intelligence (AI), autonomoussystems, and robotics will have a profound impact on how humanity develops and how oursociety changes. A wide range of disciplines, including computer science, law, philosophy,economics, theology, ethics, and more are

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Innovations in the Community Development Process: Culture and Communication

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Author Name: Dr. Zakia Tasmin Rahman, Dr. Ruhi Lal Date: 18-02-2025 The complex system of rules, rituals, habits, lifestyles, attitudes, beliefs, and practises that uniteand give a shared identity to a particular group of people at a certain moment is referred to as”culture” (Johnson, 2013).Every social group develops its own culture. Even in relationships

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Innovation, Advancement, and Transformational Advertising in New Media Technologies.

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Author Name: Dr. Ruhi Lal, Dr. Zakia Tasmin Rahman Date: 10-02-2025 Brands’ interactions with consumers have undergone a permanent transformation. Deeper,more immersive experiences are becoming more common, as are novel, digital-first clientengagement tactics. Advertisers were compelled to innovate with changing technology, thisgave rise to a fresh wave of marketing ingenuity. Advertising industry has been innovating

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Promotion of Gender Inclusivity in Beauty Products through Advertising

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Author Name: Swati Rathore Date: 17-01-2025 In the very near future, digital technologies like artificial intelligence (AI), autonomoussystems, and robotics will have a profound impact on how humanity develops and how oursociety changes. A wide range of disciplines, including computer science, law, philosophy,economics, theology, ethics, and more are affected by AI. A company’s success transcendsbeyond

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The folk theatre of the Rongdani Rabha of the Rabhas in North Garo Hills of Meghalaya and Goalpara district, Assam, holds significant potential as a tool for development communication.

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Author Name: Abraham B Rabha Date: 11-01-2025 The folk theatre of the Rabhas in Goalpara district, Assam holds a significant potential fordevelopment communication in the rural areas. The Rongdani Rabhas reside in the southern bankof the Goalpara district. It is a sub-tribe of the Rabha that has been practicing a rich folk theatresince the 1940s

The folk theatre of the Rongdani Rabha of the Rabhas in North Garo Hills of Meghalaya and Goalpara district, Assam, holds significant potential as a tool for development communication. Read More »

Employment Opportunities with the Rise of Social Media

Representation of Assam in India through Language, Culture and Politics

Impact of Online Advertising on buying behaviour of the Youth

Effects of Gender on a Family Buying Decision

Influencer Marketing for Brand Image Building: Special Focus on Country-of-Origin Image

Assessing the Effectiveness of Artificial Intelligence on Corporate Social Responsibility in India

Innovations in the Community Development Process: Culture and Communication

Innovation, Advancement, and Transformational Advertising in New Media Technologies.

Promotion of Gender Inclusivity in Beauty Products through Advertising

The folk theatre of the Rongdani Rabha of the Rabhas in North Garo Hills of Meghalaya and Goalpara district, Assam, holds significant potential as a tool for development communication.

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