Articles

Author Name: Sneha Rai Date: 28-02-2024 Television advertisements wield considerable influence in shaping societal perceptions, oftenreflecting and perpetuating gender stereotypes. This comparative study examines the portrayal ofgender stereotypes in television advertisements across diverse cultural contexts. Through contentanalysis and audience perception surveys, the research explores the prevalence, nature, and culturalinfluences on gender representations in advertising. By […]

Author Name: Riya Kaur Kalsi Date: 19-02-2024 In this research, we analyze the subtleties of influencer advertising in link to youth’s buyingbehaviours in the Delhi NCR and also exactly how influencer’s impact customer’sunderstandings as well as options within this specific market combined with geographicalsetup. Important findings show the considerable influence that influencer advertising has onthe

Author Name: Dr. Sundeep Katevarapu Date: 11-02-2024 Early childhood is a critical period for psychological development, during whichfoundational emotional, cognitive, and social functions are formed. Early childhoodpsychological assessments aim to identify developmental concerns, with the hope that earlydetection and intervention can mitigate later mental health disorders. This paper explores thepredictive power of early childhood assessments

Author Name: Dr. Sundeep Katevarapu, Dr. Prasuna Shanmukha Priya Lanka Date: 23-01-2024 Cognitive disorders, such as Alzheimer’s disease, dementia, and traumatic brain injuries,pose significant diagnostic challenges, requiring accurate, timely assessments to facilitateappropriate interventions. Traditional neuropsychological assessment tools, while widely used,often have limitations in terms of diagnostic sensitivity and specificity. Recent advancementsin technology, including neuroimaging, artificial

Author Name: Dr. Sundeep Katevarapu, Dr. Prasuna Shanmukha Priya Lanka Date: 05-01-2024 Forensic psychology assessments play a critical role in understanding criminal behavior andinforming legal decisions. These assessments are complex, requiring a balance betweenpsychological, social, and legal considerations. This paper explores the methodologies used inforensic psychology to assess criminal behavior, with a focus on clinical